4 BEST WHATSAPP MARKETING STRATEGIES

Introduction Move aside Facebook, Twitter and LinkedIn! WhatsApp is the most widely used social platform in the world today. As a private chat messaging application, WhatsApp enables users to send text and multimedia messages free of cost. This, coupled with the fact that you can enjoy a completely ad-free experience, has made WhatsApp the global phenomenon that it is. For marketers, WhatsApp is very challenging. Without ads, and with users not too keen on receiving intrusive advertising messages, it is an uphill task to generate customer engagement on WhatsApp. You cannot push messages to prospects without knowing them a bit. Listed below are 4 WhatsApp marketing campaign strategies that can help you generate business. Create a Brand Persona – WhatsApp is a personal messaging platform which most people use to communicate with family and friends on a personal level. Therefore, any brand that wants to use it for marketing promotions needs to create a unique brand pers...