Creating a Successful WhatsApp Marketing Campaign

In today’s digitally connected world, marketing is directly proportional to the adoption of emerging technology. WhatsApp, which made its first appearance in 2009, now has more than 1.2 billion monthly users and businesses all over the world are realizing the power of Best WhatsApp Marketing Software. They are looking for professionals who can create and execute WhatsApp marketing strategies that are result-driven and help their business spread.

In this article, we will give you some tips on how to create a successful WhatsApp marketing campaign.

Creating a Successful WhatsApp Marketing Campaign
Following is a 3 step guide on how to create and execute a WhatsApp marketing campaign that really works:

• Step 1: Understand Why Your Business Needs WhatsApp Marketing – The primary reason why you need to adopt WhatsApp for your marketing campaigns is its powerful reach, interactive and real-time nature, convenience of use and the personal touch it provides. The efficient applicability of WhatsApp has already made it a popular alternative to traditional SMS in 109 countries. 50 billion messages are sent via WhatsApp on a daily basis. Its great acceptance by the masses is another reason why you need to use bulk WhatsApp marketing for your business.

• Step 2: Know the Ways of Using a WhatsApp Marketing Campaign – Once you have downloaded WhatsApp and added your contacts, it is time to roll out your bulk WhatsApp marketing campaign. There are three ways you can do this. The first is one-on-one chat. Connect with each of your contacts directly and promote your business to though text, images or videos. The second way is to make use of broadcast lists. You can send messages to anyone on your contact list via broadcast lists. Bear in mind that the contact limit for simultaneous broadcast messages is 256. The third and final way of reaching out to your prospects is making use of ‘groups’. Each WhatsApp group can have a maximum number of 256 participants, and every member can see each other’s response.

• Step 3: Make Use of the Best WhatsApp Marketing Campaign Strategies – It is very important to be innovative and interesting when rolling out bulk WhatsApp marketing campaigns. You need to add a personal touch to your messages that your prospects can relate to. Create an appealing brand persona for your business and use WhatsApp to generate buzz about it. Offer one-on-one help, advice and consultation to your prospects in order to inspire them to do business with you. Encourage your prospects to opt-in and provide simple and clear instructions for the same. Finally, deliver speedy customer service in real-time.

Conclusion
Creating and executing a well-planned bulk WhatsApp marketing campaign is a guaranteed way to target and successfully convert prospects. Make use of the aforementioned steps while planning out your campaigns and you won’t go wrong in attracting a huge number of potential customers to your business.


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