4 BEST WHATSAPP MARKETING STRATEGIES

Introduction

Move aside Facebook, Twitter and LinkedIn! WhatsApp is the most widely used social platform in the world today. As a private chat messaging application, WhatsApp enables users to send text and multimedia messages free of cost. This, coupled with the fact that you can enjoy a completely ad-free experience, has made WhatsApp the global phenomenon that it is.

For marketers, WhatsApp is very challenging. Without ads, and with users not too keen on receiving intrusive advertising messages, it is an uphill task to generate customer engagement on WhatsApp. You cannot push messages to prospects without knowing them a bit.

Listed below are 4 WhatsApp marketing campaign strategies that can help you generate business.

• Create a Brand Persona – WhatsApp is a personal messaging platform which most people use to communicate with family and friends on a personal level. Therefore, any brand that wants to use it for marketing promotions needs to create a unique brand persona that people can feel a personal touch with. After all, people will not want to chat with an impersonal organization. It is a good idea to represent yourself in a persona that interests and engages people. A fictional character, or something like a mascot can be made use of to achieve this desired brand persona. Once it has been created, you can use it repeatedly for different stages of your marketing campaign.

• Build a Database – WhatsApp has vowed to remain ad-free and because of this reason, you need to offer something to users in order to build a database of contacts that you can target with your marketing efforts. An attractive promotion, freebie or some valuable information can be exchanged for a phone number that can be added to your database. For instance, you can create a promotional offering to get users to send you their numbers. Once you have their numbers, you can send them a discount coupon that they can use on their next purchase from you. Voila! Your relationship with them has begun.

• Offer Relevant Content for Free – What is the next phase in your WhatsApp marketing campaign? The answer is offering your users free content on relevant topics to ensure that engagement levels are always maintained. Remember, WhatsApp has the highest engagement rate (approximately 70%) when compared to engagement rates on any other social media platform or app. However, this engagement rate is when users are sending personal messages. For marketing-centric messages you will need to work really hard to generate the same kind of engagement levels.

• Deliver Fast Customer Service – Ensure that you deliver fast customer service at all costs. You need to have adequate resources to handle customers’ doubts and queries in the quickest and most optimum manner possible. The worst thing would be to receive a WhatsApp message from your customer and not respond it for a long time. To this end, it is a good idea to have a dedicated person to handle customer service.

Conclusion

In the end, bear in mind that sending spam messages to random people is unacceptable and ineffective. Instead, make use of the aforementioned strategies to boost engagement levels and generate sales in the process.